This case study addresses the work as a Senior Product Designer on the Botocean project, a decentralized cryptographic project that enables users to leverage the best of cryptocurrency trading with minimal effort. The project’s goal was to create a new website for the startup, showcasing the potential of the bot and the platform, developing an intuitive dashboard for a complete user experience, and creating a comprehensive design system with icons and components to ensure visual consistency and facilitate product maintenance.
The challenge was to design a new website that clearly communicates the benefits and potential of the Botocean platform while providing an attractive and informative experience for visitors. Additionally, it was crucial to develop a dashboard that was intuitive and customizable, allowing users to create their own trading bots effortlessly.
To tackle this multifaceted challenge, the design team employed benchmarking and design thinking methodologies to understand user needs and find innovative solutions for the website and dashboard. Additionally, a thorough analysis of the product was conducted to create the design system. This system included a library of custom icons, modular components, and a detailed style guide to ensure a cohesive and consistent visual experience throughout the platform.
The implementation of the solutions resulted in a new website, dashboard, and design system for Botocean:
The new website was designed to be attractive and informative, clearly communicating the key benefits of the trading bot and the platform. The carefully crafted design highlighted essential information and intuitively guided visitors.
The dashboard was developed to provide a comprehensive user experience, allowing users to create their own trading bots effortlessly. The intuitive interface and customization options enabled users to monitor and adjust their strategies efficiently.
The created design system included a comprehensive set of custom icons and modular components, ensuring visual consistency throughout the platform. The detailed style guide ensured that all development teams could maintain the same visual language while expanding the product.
The design work on the website, creation of the dashboard, and design system resulted in a complete and cohesive experience for Botocean users. The new, attractive, and informative website attracted more users interested in cryptocurrency trading. The intuitive dashboard allowed users to customize their strategies efficiently. Additionally, the design system facilitated ongoing development and product maintenance, ensuring visual consistency throughout the platform. This case study emphasizes the importance of holistic and cohesive approaches when developing digital products, aiming to provide the best possible experience for users and facilitate the product’s evolution over time.
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